OPPO’s sub-brand adopts a witty strategy for customer engagement 

RealMe, the new e-commerce sub-brand of smartphone giant OPPO, recently launched its first device, RealMe 1, targeted at the youth of the country. Launched with an aggressive pricing strategy, the Realme 1 is all set to become the market disruptor in the India online smartphone market. Ahead of the first sale on 25^th May, the brand has launched a witty social media campaign ‘ME before YOU’. The ‘ME before YOU’ campaign captures the essence of the brand’s strategy and highlights the key features that the brand has to offer. The campaign showcases the brand’s strengths by highlighting Realme 1’s features like the World’s first 12nm AI CPU MediaTek Helio P60 together with AI Shot Technology that enhances the  processing speed  by improving its overall performance by 50% and offers up to 25% power efficiency than other devices in the segment. It also puts out a message on the dual 4G sim slots announcing it as the true ‘next gen’, an important feature that lacks in competition. Considering RealMe is a truly ‘youth centric’ brand, the creatives also showcase the unique and attractive Diamond Black design, inspired by Sapphire, emphasizing on the brand’s style quotient. Through their first ever social media campaign the brand not only engages with its customers in an interesting manner but also gives a fitting response to the competition’s Real You campaign. Facebook Link: https://www.facebook.com/realmemobiles/ Twitter Link: https://twitter.com/realmemobiles