Mirchi and Bingo Tedhe Medhe co-created an innovative Pujo Party

Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was far from being usual. Mirchi brought the spirit of Durga Puja to the homes of their audience by organizing a virtual Pujo party along with

by Team PITCH
Published - October 28, 2020
1 minute To Read
Mirchi and Bingo Tedhe Medhe co-created an innovative Pujo Party

Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was far from being usual. Mirchi brought the spirit of Durga Puja to the homes of their audience by organizing a virtual Pujo party along with ITC Bingo. Organized from 19th- 21st October invited Bengalis across the world to attend the virtual festivity, making it one of the largest online events hosted by Mirchi.  To kick start the festivities, Mirchi sent party hampers to the first 150 registrants. These hampers included fun party elements such as party buntings, diyas, string lights, and Bingo Tedhe Medhe packs, to help people get into the Pujo mode at their house. Mirchi's  RJ Somak held a series of engaging conversations with some of the celebrity guests and hosted entertaining games with select participants, and gratified them with a Bingo! Box of Joy.  For entertainment, Mirchi got together famous artists like Mir and Bandage, Fiddler's Green, as well as DJ Trio, amongst others. The three daylong celebrations also saw celebrity gate crashers like Monami Ghosh, Darshana Banik, and Mir. Conceptualized to entertain people around the globe during the pandemic induced unprecedented Pujo, Mirchi garnered love for their first-ever virtual event with over 500 attendees, making it a huge success.

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