IDFC FIRST Bank today announced the signing of India’s most iconic personality, Mr. Amitabh Bachchan, as its first ever brand ambassador. Mr. Bachchan is a winner of countless prestigious national awards, an all-time favourite of the masses, and the country’s most celebrated actor.  Mr. Bachchan’s personality perfectly resonates IDFC FIRST’s brand persona and values pillars, that of Sincerity, Humility and Contemporariness.  Mr. V Vaidyanathan, MD & CEO, IDFC FIRST Bank, said, “It gives me immense pleasure to welcome the superstar of the millennium, Mr. Amitabh Bachchan, as our brand ambassador. The charisma of Mr. Bachchan has captivated people of all ages across countries. I am most amazed by his humility despite his extraordinary successes. All of us at IDFC FIRST Bank are delighted about this association with the true legend of our times.”  Mr. Amitabh Bachchan, said, “I am proud to partner IDFC FIRST Bank – a bank with strong values, great corporate governance, and transparency. The bank is transforming lives of a large population of our country with new-age products and services. It is my great pleasure to be the brand ambassador of IDFC FIRST Bank.”  IDFC FIRST Bank was founded as a new entity by the merger of IDFC Bank and Capital First on December 18, 2018. The Bank is rapidly transforming itself into a large and powerful retail banking franchise.