hummel India, a Denmark headquartered, multinational sports fashion company has appointed Moksha Creative Services to craft their presence into the Indian market. Soumava Naskar, Director, hummel India, commented about the partnership saying, “The Indian market is brimming with potential and the right attitude to embrace true global trends in sports fashion; which is why we have selected Moksha Creative Services as they can help us attain and retain an audience of undying fans, considering the brilliant creativity they have put to display over the years.” Speaking on the association, Serge Gianchandani, CEO of Moksha Creative Services commented, “With hummel, we have an opportunity to enhance advertising by generating interesting and unique content to engage with majority of hummel’s sportingly fashionable target group.”