Dharma Cornerstone has inked an exclusive agreement to oversee talent representation for the Filmfare Awards. Under this deal, Dharma Cornerstone, a prominent player in the sports and entertainment domain, will handle talent management for the acclaimed awards ceremony. This collaboration marks a significant step forward in leveraging synergies between the realms of film and sports and signals Dharma's ambitious foray into the event space.

Established in 2008, Cornerstone has emerged as a powerhouse in the industry, offering a comprehensive suite of services catering to the diverse needs of brands in the entertainment arena. From celebrity associations to brand activations, Cornerstone has garnered acclaim for its innovative solutions and strategic partnerships.

The union of Dharma Productions and Cornerstone culminated in the formation of Dharma Cornerstone in 2020, a strategic alliance aimed at elevating talent management to new heights. With a shared vision to drive collaborations and set the standard for artist representation, the partnership has rapidly solidified its position as
a formidable force in the talent management landscape.

With the exclusive rights to handle talent for the prestigious Filmfare Awards, Dharma Productions and Cornerstone are poised to redefine the paradigm of talent management, ushering in a new era of creativity, innovation, and collaboration in the entertainment industry.