CaratLane - A Tanishq Partnership leverages it’s omnichannel presence across the country to make its jewellery increasingly accessible to customers. The brand has taken multiple steps to ensure that customers can browse and shop jewellery through their various touchpoints even during the lockdown. Customers continue to increasingly browse the CaratLane website and app and have shown a keen desire to buy. To enhance their experience and facilitate browsing,  CaratLane has launched  CaratLane Live. Through this feature, you can select your favourite designs by video calling a CaratLane expert. The brand has already seen early success with over 2500 CaratLane Live appointments. CaratLane also wants to ensure that even during these uncertain times, customers are not stressed about their purchase. To live up to this promise, CaratLane has launched the “Jewellery Price Protection” scheme. Through this scheme, the customer can shop stress-free as they enjoy the lowest price advantage during the lockdown. Along with this, there is also an option of partial payment where the customer can book their design at just 20 % of the actual value. “What we have seen is a gradual shift in our browsers’ behaviour. Our loyal customers continue to visit the CaratLane website and app and purchase our designs. We have also seen that 58% of our customers who loved visiting our stores are now open to browsing online as well. This gives us confidence that customers are looking to buy jewellery. With Akshaya Tritiya approaching, the customer intent to purchase has increased by 1.5 times as well. The CaratLane Live feature, partial payment and jewellery price protection have been launched to give a seamless and hassle-free experience to our customers. We know that this is adding more value to the customers’ experience as they are spending 100% more time on the website than they usually do. ” said Mithun Sacheti, CEO and Founder, CaratLane- A Tanishq Partnership. That’s not all if you are in the mood to try something new this Akshaya Tritiya, you can explore CaratLane’s latest jewellery collection - Lotus. Inspired by the resolute Indian woman, this collection features contemporary floral forms which are handcrafted using Gulabi Meenakari. Starting at Rs. 11,000, this collection has something for everyone. In addition to that, with a sweet Flat 20% off on the entire diamond jewellery catalogue, CaratLane has surely set its mind on making everyone’s Akshaya Tritiya shine a little brighter.