Anchor by Panasonic, one of India’s leading manufacturers of electrical construction materials, launched its new campaign ‘Naye India ke Badhte Load ke Liye’. With the advancement and accessibility of technology, there has been a growing demand for new-age electrical appliances. However, in the process of building a dream home packed with high-tech electrical devices, one often overlooks the most important measure – using sustainable quality wiring and MCB (switchgears).
The campaign takes a humorous route to highlight how Anchor by Panasonic’s superior product offerings, that feature the latest Japanese technology, are designed to meet new India’s growing demand for new-age electrical appliances. Anchor by Panasonic’s wires and cables are built with high current-carrying capacity that safeguard all connected devices and heavy appliances even during prolonged usage. Anchor by Panasonic’s MCBs are made with the fastest trip mechanism which ensures the timely protection of connected appliances and homes from overloads, short circuits and leakage current. Conceptualised by Leo Burnett India, the campaign films emphasise on the fact that India’s only electrical ‘Super Brand’, Anchor by Panasonic, offers security and quality with the latest Japanese technology to suit every customer’s requirements. Commenting on the launch of the integrated campaign, Mr Vivek Sharma, MD AEPL said, “Anchor Electricals’ Indian heritage and products coupled with Panasonic’s Japanese technology and innovation empower us to provide our customers with a vast range of high-quality electrical products. With the “Naye India ke Badhte Load ke Liye” campaign, we plan to position Anchor by Panasonic as a brand that is familiar with modern India’s expectations from its electrical devices and showcase how the customers benefit from our offerings. Anchor by Panasonic is India’s brand of choice for switches and through this campaign we aim to make Anchor by Panasonic synonymous with switchgears and wires& cables too. The future of electrical product market is very promising, with great opportunities in the utilities, industrial, residential, and commercial sectors among others, we at Anchor by Panasonic are well prepared to deliver and own the Indian electrical space on the back of our unique product offerings”
Speaking about the campaign, Rajdeepak Das, MD - India & Chief Creative Officer - South Asia, Leo Burnett said, “The ‘Naye India ke Badhte Load ke Liye’ positioning accurately sums up the need gap that Anchor by Panasonic is trying to fill with its high-quality wires and cables, and MCBs. I’m very happy with the creative thought and how it has translated into an almost eccentric execution. As is a given with all our work, we have transformed the brief into a Humankind idea, and the result is for all to see.”
Wires Film (BBQ grill) : TVC Link - https://www.youtube.com/watch?
