This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment Actors Akshay Kumar and Rana Daggubati today announced that they are coming together to create India’s first influencer led online market place called - ?Socialswag?. Poised to take over India’s digital world by storm, the app is set to be launched nationwide in February 2021. Socialswag is a new age platform that will enable consumers to connect with - celebrities, influencers, bloggers and other inspirational individuals, through personal interactions and learning forums. By combining entertainment and learning, the app will enable interactions in multiple ways- masterclasses, live-chats, shout-outs, virtual selfies to name a few. Talking about the app, superstar Akshay Kumar commented, “I have seen so many opportunities in the digital domain this year and I believe being able to connect with fans through this platform with some of our products like my Masterclass or a Virtual Selfie will give not only me, but all my peers an additional opportunity to closely connect with fans in these changing times.”