During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share On the back of festive sentiments, impact properties on GECs and IPL, television witnessed the highest advertising volume in week 44. TV too observed a continuous rise during week 36 to week 44. Also, during the period Nov’19-Oct’20, Oct’20 records highest ad volumes on TV. As per the TAM advertising trends on TV for the period, Sept-Nov’20 (till Nov 7) and week 36-45’20 ( 30th Aug – 7th Nov’20), the average ad volumes per day on television grew by 13% in Oct’20 and 9% in Nov’20 compared to Sep’20. As per the data, during Sep-Nov’20 period, a total of 403 categories and 3,523 advertisers were present on TV, in which HUL topped among the advertisers with 20% share of ad volumes. Reckitt Benckiser ranked second with a 10% share. While the top categories and advertisers together added 21% and 37% share of ad volumes respectively on TV during the same period.