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Marketing Moments
Print ends year with marginal dip thanks to H2 ad...

As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered....

By Tasmayee Laha Roy

Marketing Moments
No major impact on ad volumes in news ratings blackout

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....

By Tasmayee Laha Roy

Marketing Moments
Radio saw 5 times rise in average ad volumes/day in...

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and....

By Noel D'souza

Marketing Moments
Music genre sees 2.8 times rise in ad volumes in...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz....

By Team PITCH

Marketing Moments
Movie genre sees 11% rise in ad volumes in 2020...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020,....

By Team PITCH

Marketing Moments
Life without BARC data: Direct market feedback becomes the new...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....

By Tasmayee Laha Roy

Marketing Moments
News genre saw 5% growth in advertising in 2020; cars...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers....

By Team PITCH

Marketing Moments
Airtel Payments Bank, Piccadily Agro, WhiteHat Jr top new GEC...

According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a....

By Team PITCH

Marketing Moments
With 39% growth in average ad volume, Q4 turns saviour...

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth....

By Sonam Saini

Marketing Moments
Akshay Kumar & Kareena Kapoor top film celebrity endorsers of...

Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for....

By Team PITCH