As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Mayur Hola, Head of Global Brand, OYO Hotels & Homes lists top 10 behavioural changes and expectations of consumers from brands in the post Covid-19 world
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- Be nice. I’m going to be careful with money. So I’ll pick brands I recognise, like and trust. Same way I pick my (very few) friends.
- Entertain me. My appetite for content and streaming platforms is even greater than before. Equally my tolerance for vapid advertising is at an all-time low.
- Reward me. I’ve been in DIY mode for so long, I would exchange one of my kids/kidneys for some pampering.
- Be fun, be unique, engage away. BUT, be consistent. I know social media is a new toy. But don’t wear a new dress every day. You’re not a fashion blog.
- Btw do you have a blog or a podcast? Start one, a useful one. Think New Yorker. I like to read / listen, when I’m pretending to work.
- Design me senseless. I’m a sucker for cool packaging and a well-designed product. I’ll pay more for a Rorschach face mask from Watchmen.
- Don’t be cheap. Bring something to the party other than your knockdown pricing. Create value for me and we may well get hitched.
- Reassure me. I will come back to fly with you, stay with you, eat with you, knock down shots with you. IF you make me feel safe. It’s like riding a bike after ages. Muscle memory will kick in, but I’m super afraid of falling on my backside.
- Clean up your act. We’ve been estranged and you can’t just move back in and behave like there’s nothing to fix here. So sanitise, wipe, clean, protect, repeat.
- Do you deliver to my place? Start delivering. Wear a mask, and gloves. What’s your temp? Please don’t cough. Thank you.