How do Brands and Films use Guerilla Marketing as an Effective tool to do business?
Marketing has always been an art form and one that has constantly evolved with the times. While today's digital age has popularized viral marketing, the roots of these dynamic campaigns can be traced back to guerrilla marketing. This unconventional approach has not only stood the test of time but has been amplified by the power of the internet. The essence of guerrilla marketing lies in its ability to create memorable experiences for consumers, fostering engagement and encouraging social sharing. It's fun, it's engaging, and most importantly, it's incredibly effective. The ultimate goal? To garner the most attention for your film at the least possible cost. What is Guerrilla Marketing? Guerrilla marketing is an out-of-the-box, unconventional, and creative approach to achieving maximum exposure and impact for a product, service, or brand. It leverages hype, curiosity, and intrigue to generate mentions, word-of-mouth, and attention without the hefty price tag of traditional advertising. This form of marketing thrives on making content go viral through social media, engaging interactions with people, and fostering strong customer engagement. Characterized by its creativity and imagination, guerrilla marketing leaves a lasting impression on everyone who experiences it. It's fun, interactive, and highly effective in capturing the audience's attention. - IT (2017 Film): Sometimes, less is more. The Hollywood film "IT" captured attention with a simple yet impactful gesture – a red balloon tied to a street post. This subtle nod to the horror/thriller genre was both affordable and highly effective, sparking conversations and gaining significant traction on social media. - Superman Elevator Illusion: The Superman franchise used elevators in a clever and innovative way to create optical illusion art. These dynamic illusions captivated audiences as the elevators moved and changed, reaching a broader audience and leaving a memorable impression. - Indian Cinema and Guerrilla Marketing: While guerrilla marketing is yet to reach its full potential in India, some filmmakers are harnessing its power to create impactful campaigns. Movies like "Karthikeya 2" have utilized guerrilla marketing to emphasize their stories and connect with the masses. While Indian cinema often leans towards digital methods like online campaigns, filters, and gamified content, the potential of guerrilla marketing remains largely untapped. Conclusion Guerrilla marketing continues to be a powerful tool for filmmakers, offering a cost-effective and creative alternative to traditional advertising. Whether it's a Hollywood blockbuster or an Indian film aiming to resonate with the masses, guerrilla marketing has the potential to create memorable experiences that engage and captivate audiences. As the digital landscape continues to evolve, it will be exciting to see how guerrilla marketing adapts and thrives in the ever-changing world of marketing.
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Tags : Tanmay Shah FridayFictionFilms Guerilla Marketing Guest Column