Finolex Pipes seeks storyteller partner: Creative account up for grabs
Finolex Pipes & Fittings’ creative account is up for grabs. According to two people familiar with the development, the pipe manufacturing major is in the market for a creative partner. According to sources, the company is looking for a creative partner to complement their existing agency, Schbang, which has delivered campaigns like ‘Peedhiyan Badlengi, Pipe Nahin’ and ‘Thanda Garam Sahega Pani Behta Rahega’.
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Sources also said that the key focus for Finolex is finding storytellers who can craft innovative ideas that resonate with their target audience, effectively conveying the brand's identity, values, and unique offerings.
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e4m reached out to Finolex but no response was received till the time of publishing. This focus on brand storytelling aligns with Finolex's long-term goal of achieving strong brand recognition and market dominance. In their annual report for the year 2022-2023 they said their primary goal in branding and marketing was to create a strong brand recognition and cement a dominant position in the minds of their target audience. “We went above and beyond traditional approaches with our 360-degrees marketing blitzkrieg that has driven positive With a mix of brand spots, reality shows, integrations and sponsorships, the brand was consistently present across peak buying periods of the year on TV and other shows. Finolex Industries Ltd reported a slight decline in net profit for the fourth quarter ending March 31, 2024. Net profit reached Rs 164.9 crore, down 1% year-over-year (YoY) compared to Rs 166.5 crore in the same quarter last year. However, revenue from operations saw an 8.3% increase, reaching Rs 1,235.4 crore compared to Rs 1,141.1 crore in the previous year's corresponding quarter. For more updates, be socially connected with us on
impact and growth in awareness and demand generation. Moving aggressively on all fronts, we went that extra mile to reach out to our stakeholders to engage and excite them with new ways of storytelling and communicating the brand narrative,” they said in the report.
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Tags : Schbang Finolex Pipes