Bata India appoints Deepika Deepti as Head of Marketing
Bata India has appointed Deepika Deepti as the Head of Marketing. With over 2 decades of experience in Marketing and Business roles at leading brands and an in-depth knowledge of Indian and International retail industry, Deepika is set to steer Bata India's marketing mandate. Prior to joining Bata India, Deepika held the position of Senior VP of Marketing at Metro Brands. Commenting on the appointment, Gunjan Shah, MD & CEO, Bata India said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, Casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.” Commenting on her appointment, Deepika Deepti, Head of Marketing, Bata India said, "Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey & can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand's position in the market."
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