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Azazul Haque joins Creativeland Asia as Group CCO

BY Neeta Nair

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Azazul Haque has joined Creativeland Asia (CLA) as its new Group Chief Creative Officer. The development comes two months after exchange4media broke the news about him putting in his papers at Media.Monks where he served as the Chief Content Officer.

Confirming the development, Sajan Raj Kurup, Founder & Chairman, Creativeland Worldwide Limited, told exchange4media, "We are thrilled to welcome Azaz to our team. Over the last few years, at Creativeland Asia, we have been working on our next chapter that’s focused on building a robust global creative infrastructure for the future of brands and entertainment. Azaz has an impressive track record in brand building with an exceptional blend of strategic insight and creative vision. His career spans a formidable body of notable work that includes recent projects for mainstream brands in categories such as tea, e-commerce, and fast-food chains, integrating tech, data, cultural insights, and distinctive storytelling. His approach aligns perfectly with our ethos and culture. We eagerly look forward to this exciting and ambitious new chapter together.”

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Talking about his new role at CLA, Azazul Haque said, "Creativeland Asia sits at a unique intersection of content, technology, media, and brands and is breaking boundaries, which is incredibly exciting. CLA is rapidly evolving from an agency into a global powerhouse. I am thrilled to join and contribute to this transformative journey. It is one of the few Indian creative brands that has not only endured but also aspired to achieve global ambitions. What we see is just the tip of the iceberg. I am amazed by the depth and scope of the quiet work CLA is doing to build an Indian network with global capabilities. Being part of this journey—transforming an Indian agency into a worldwide network—is truly enriching, and no other agency offers such an experience.”

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Media.Monks under the leadership of Azazul Haque had witnessed an unprecedented boom, crossing the Rs 100cr. mark in revenue in less than four years of its inception in India. With a distinguished career spanning top advertising agencies and renowned brands, Haque brings a wealth of experience and creativity to his new role. A conceptual storyteller, Haque began his career with the Lintas Group in 2001 and has since then worked with agencies such as Bates, Publicis, Lowe, Mudra, McCann, and Contract and as a Chief Creative Officer, South with Ogilvy, CCO at Mullen India and most recently with Media Monks. His portfolio includes successful campaigns for brands like Titan, ITC Foods, Amazon, Tata Tea, Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism, and Rajasthan Tourism. Notably, his work has received accolades at prestigious industry awards including Cannes Lions, D&AD, Spikes, Clio, LIA, and Effies.

Creativeland Asia is a powerhouse of over 260 specialists crafting award-winning solutions across digital, content, media, films, and technology. As a platform-agnostic creative shop, its sole objective is fantastic ideas that elevate its brand partners, ensuring they achieve distinction and business objectives. Creativeland seamlessly collaborates across media, digital, and physical platforms, delivering campaigns that capture hearts, transform brands, and define industry standards. Its unique approach sets it apart, leading the way in shaping the future of creative services with impactful, boundary-defying ideas. Some of its leading clients include Godrej, Netflix, PizzaHut, Café Coffee Day, AMNS India, India Gate, Taj Hotels, Raymond Industries, among many others.
 
In fact, Creativeland Asia which was started in 2007 by the award-winning creative leader, Sajan Raj Kurup has spread its wings today and gone beyond the traditional agency ecosystem. It includes Creativeland Studio, that creates long and short format content, along with documentaries; Creators Inc London, a London-based film production house that collaborates with top 40 Hollywood directors and international talent; Creativeland Production; Creativeland Publishing – their dedicated content arm for digital content, events, print media/magazines (Rolling Stone and Mans World); CLA Design Lab; Basecamp that takes care of Print and Video Production, and Adaptation; Dox.exe, a Digital first Innovations Centre; Crossbow Insights which is into Research, Strategy, & Planning; Creativeland Technologies that enables tech first solutions with a creative bend; and Purple Media for Digital & Traditional Media Management.

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