Reebok launches its latest campaign with ambassador Shahid Kapoor
BY
pitchteam
Campaign highlights brand ambassador Shahid Kapoor balancing his raw power with his humane strengths by embracing fitness in everyday life.
Reaffirming its position of being a fitness brand, Reebok India has
launched its latest campaign featuring brand ambassador and fitness enthusiast Shahid
Kapoor in a never seen before avatar. The campaign represents Reebok’s ethos that fitness
has the power to transform lives, sharpen the mind, strengthen human bonds and liberate one’s
human potential.
Known for bringing a diverse edge to his roles, Shahid Kapoor unleashes his raw, physical
energy in the campaign as he is seen in a rigorous building routine of hammer shots, rope lifting
and boxing. On the other hand we see the humane side of the beloved actor wherein he is seen
with the family. With this, Shahid inspires the FitGen to embrace fitness in not just being better
version of oneself physically but also to have a more stable and solid mindset and be
empowered to become better versions of themselves. Better leaders, better parents. Better
humans.
Sharing details of the campaign, Silvia Tallon, Senior Marketing Director, Reebok India,
said, “At Reebok, we have always believed in pushing oneself beyond limits and defining fitness
that molds you physically, socially and mentally. The campaign echoes our belief that the
pursuit of fitness lies in not just being fit physically but also represents the perfect harmony of
the mind and the body that brand Reebok advocates very strongly. Through this campaign we
celebrate the balance of dual roles; tough physical fitness and mental strength along with more
human relationships that bring out a different side in us.”
Sharing his experience on being the face of the new brand campaign Shahid Kapoor, Brand
Ambassador, Reebok India said, “Being a man is not just about going to the gym and lifting
heavy weights, it’s about really who you are, it’s about being strong & resilient, learning to deal
with all aspects of life and I love the fact that Reebok is showcasing two different avenues of my
personality, one being who I am at home as a father, as a husband, as opposed to how I am in
the gym where I’m just a boy hitting the weights and doing what I love.”
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Shahid Kapoor
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Silvia Tallon
Reebok India