Pitch CMO Summit: Best way to man’s wallet is through his heart; Ajay Kakar, CMO, Aditya Birla Capital
Pitch CMO summit 2018 Delhi chapter, took place on Thursday at The Leela, Gurugram. Top brands like Onida, Paytm, VIP Industries, Aditya Birla Capital, Bacardi, Pepsico etc marked their eminent presence and enlightened the audiences with helpful insights on marketing and advertising.
In an insightful session on ‘Listening to Your Customer: An Art? Or A Science?’, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital said, ‘ I think it is about hearing your customer, which is an art and also a science. The key however is to also hear what the customer is not saying.’
Here are the few key takeaways from his session:-
Tags : latest-stories Ajay Kakar PepsiCo Onida Bacardi Paytm Aditya Birla Capital VIP Industries