PEPPERFRY PROMOTES SUSTAINABLE LIVING TO CELEBRATE WORLD ENVIRONMENT DAY
Pepperfry India’s leading Home and Furniture products marketplace celebrated World
Environment Day by organizing a host of activities including installations, workshops and
interactive sessions across 9 Studios in 7 cities from June 1 to 3. Through these multi-city
events, Pepperfry is pledging its commitment towards creating a positive environmental
impact. The events were focused on promoting sustainable solutions at home, Pepperfry
witnessed an overwhelming response in each city with hundreds of attendees across the 9
Studios.
Pepperfry is known for offering an unparalleled variety and in the furniture and home segment
through its strong 1.2 lakh strong product portfolio. To commemorate World Environment
Day Pepperfry conducted a host of activities open to all (consumers, employees, interior
designers, architects, etc) – installations, workshops and interactive talks to celebrate a green
weekend. Spanning across 9 Studios in 7 cities Mumbai, Delhi, Chennai, Hyderabad, Bangalore,
Ahmedabad and Pune, Pepperfry hosted artists who are truly passionate about working with
waste and sustainable materials, to offer an immersive experience at each of the 9 Studios.
As a company passionate towards promoting sustainable living, Pepperfry is also planning to
auction some of the creations by artists Navdeep Kaur- Tree of Life lampshade, Haresh Mehta-
Corrugation Design Chair, Veena Chandran- Wall mural made of upcycled tiles
and Debangahu Maulick- Hand-painted Coffee Table on-site. These unique creations are also
on display at the Studios throughout this week.
In Mumbai, Ceramic veteran Rekha Goel curated a sustainable mural wall made of clay and
edible gum while corrugation expert Haresh Mehta hosted a free-flowing, interactive
discussion around the concept of turning packaging into art and innovative bio-degradable
solutions. In Chennai and Hyderabad Studio’s, Roopika Jayaram conducted a workshop on DIY
eco-conscious gifting.
In Bangalore, the magnificent installation- Tree of Life is inspired by scrolls from the 12th-15th
century is displayed alongside a grandiose light installation reflecting multiple layers of a tree.
Whereas Ahmedabad and Delhi hosted artists to unleash their creativity and interpretations
on Pepperfry coffee tables. Pune, on the other hand, witnessed, accomplished architects,
Ketaki and Veena, who created a collaborative social design installation through a unique
mosaic mural workshop at the Pepperfry Studio which brought together the old and new
teaching individuals to declutter not only their desks but their surroundings and mind.
Talking about the initiative, Ashish Shah, Founder and COO, Pepperfry said, “This initiative is
part of our ongoing endeavour to promote sustainable living and use of products that promote
best environmental practices and enhancement of our natural environment. We are thrilled to
have received an overwhelming response to the Pepperfry Green Weekend where we
concluded these engaging workshops and hosted talented artists. For Pepperfry, sustainability
has always been on the forefront and we are focused on contributing towards positively
impacting the environment through various initiatives."