The move is part of the conglomerate’s new global strategy called “Positive Beauty” aimed at inclusivity In a push for....
Comes up with a hard-hitting new film Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and....
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a....
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place....
Based on lockdown-led impetus that saw male participation in household chores; empathy to sustain
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top....
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%....
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there....