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Marketing Moments
Unilever removes the word ‘normal’ from 200 beauty products

The move is part of the conglomerate’s new global strategy called “Positive Beauty” aimed at inclusivity In a push for....

By Team PITCH

Marketing Moments
DOVE URGES THE NATION TO STOP THE BEAUTY TEST

Comes up with a hard-hitting new film Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and....

By Team PITCH

Marketing Moments
No major impact on ad volumes in news ratings blackout

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....

By Tasmayee Laha Roy

Marketing Moments
TV advertising in 2020: 10 out of top 20 brands...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....

By Team PITCH

Marketing Moments
Airtel Payments Bank, Piccadily Agro, WhiteHat Jr top new GEC...

According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a....

By Team PITCH

Marketing Moments
403 categories & over 3.5k advertisers present on TV in...

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place....

By Team PITCH

Marketing Moments
Breaking stereotypes, Vim launches #VimWhatAPlayer campaign urging gender equality in...

Based on lockdown-led impetus that saw male participation in household chores; empathy to sustain

By Team PITCH

Marketing Moments
Amazon.in, Myntra & Flipkart continue to be among top 10...

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top....

By Team PITCH

Marketing Moments
Vi emerges as top brand in week 36: BARC

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%....

By Team PITCH

Marketing Moments
18% jump in ad insertions for top 10 advertisers in...

According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there....

By pitchteam