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With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....
Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the....
Century Ply developed a form of nanotechnology, grained on the surface of plywoods and laminates, that terminates the virus that....
The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same....
As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16....
Dr. Annurag Batra, Chairman and Editor-in-Chief of e4m & BW Businessworld group, writes why staying silent on the absolute misuse....
Seeks recommendations for a ‘transparent and accountable’ system The Ministry of Information and Broadcasting (MIB) has decided to form a....
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....
Campaign's 12 contextual TVCs aligned to amplify celebratory cricketing moments during live match hours with sweet indulgences making match....
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations
