Tags STORY
Marketing Moments
Festive season to be a hit for TV ad rev,...

Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months,....

By Aditi Gupta

Marketing Moments
FY23 Poor Show: Broadcasters see drop in ad rev

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

By Aditi Gupta