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Marketing Moments
Ex-BARC execs manipulated Telugu & Kannada news genre ratings, exposed...

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of....

By Team PITCH

Marketing Moments
TRP Scam: Will BARC’s credibility take a hit?

Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020....

By Team PITCH

Marketing Moments
2020: A rollercoaster ride for the broadcast industry

As the year draws to a close, we take a look at the key events of the broadcast industry from....

By Team PITCH

Marketing Moments
Two months into BARC data blackout: Are news channels happy...

The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting....

By Tasmayee Laha Roy

Marketing Moments
Government doesn’t want to intervene in responsible journalism: Prakash Javadekar

On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue....

By Team PITCH

Marketing Moments
Is govt committee on TV ratings an intrusion in BARC's...

Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the....

By Sonam Saini