Tags STORY
Marketing Moments
Will 2021 be the year of cinema entertainment?

As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success....

By Ruhail Amin

Marketing Moments
Over 70% of events on our platform are ticketed today:...

Ashish Saksena, COO – Cinemas, BookMyShow, takes us through the brand’s ‘My Safety First’ initiative aimed at driving awareness about....

By Christina Moniz