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Marketing Moments
Tata Sky gears up to get India laughing with Sunil...

Popular for his characters like Sud, Gutthi, Dr Mashoor Gulati & many more, will play the role of....

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Brand value of ‘Tata’ surges as India’s most valuable brand:...

2018 report shows Tata brand value rising nine percent from last year to US $14.2 billion The ‘Tata’ brand continues....

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FIFA IS IN THE AIR

Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In....

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Marketing Moments
Big B turns into a movie critic with Tata Sky’s...

Tata Sky’s latest high decibel ATL campaign this season, highlights its multiple entertainment offerings with two versions – one featuring....

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Marketing Moments
YouTube India Ads Leaderboard: Ads that India watched in Q1...

Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India....

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Marketing Moments
Hexa Turns 1, celebrates with #OneWithTheRoad Campaign

WATConsult, the digital and social media agency from Dentsu Aegis Network India and Tata Motors launched a digital campaign, #OneWithTheRoad....

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Marketing Moments
Tata Trusts & Tata Steel establish the Naval Tata Hockey...

Focussed on revitalising hockey in Jharkhand and the tribal belt; aims at producing 5 hockey international players in the next....

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Marketing Moments
Tata Tea Jaago Re 2.0 takes a step towards pre-activism...

Tata Tea Jaago Re 2.0 walked the talk on pre-activism and created ‘Champions of Tomorrow – an initiative to....

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Marketing Moments
BTVI brings power packed line up to decode Budget 2018

As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news....

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Q&A with Megha Tata, Chief Operating Officer, BTVI

1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world •....

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