Tags STORY
Marketing Moments
Will 2021 see the return of Chinese sponsors?

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that....

By Ruhail Amin

Marketing Moments
Startups sidelining big brands as sponsors: Is the trend here...

It all started with IPL 2020 when established brands were sidelined by....

By Ruhail Amin