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Marketing Moments
Aakash Educational Services Limited (AESL) partners with Airtel DTH

Launches Aakash Paathshala to Help Students with Career-Related Issues akash Educational Services Limited (AESL), the national leader in test preparatory....

By Team PITCH

Marketing Moments
Mirum to implement salesforce marketing cloud solutions for Careers360

Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space....

By Team PITCH

Marketing Moments
WhatsApp private groups appear on Google search again

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat....

By Team PITCH

Marketing Moments
Stride Ventures leads INR 17 crore debt round in Pocket...

This partnership is the twelfth investment from Stride Ventures’ maiden fund, marking its foray in the digital media and entertainment....

By Team PITCH

Marketing Moments
2020: The year OTT went mainstream

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....

By Javed Farooqui

Marketing Moments
Large format TV shows is an area of interest for...

GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans....

By Javed Farooqui

Marketing Moments
Customer-centric brands understand the power of service recovery

Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research,....

By Piyali Chatterjee

Marketing Moments
Amazon Internet Services revenue jumps 58% to Rs 4161.6 cr...

The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new....

By Team PITCH

Marketing Moments
Marketers flock to audio OTT as commute resumes post lockdown

The biggest incentive for marketers to be on these platforms is growing....

By Tasmayee Laha Roy

Marketing Moments
OTT giants expected to spend Rs 2824.9 cr on original...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT....

By Team PITCH