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Marketing Moments
Conflict of interest in cricket: Real or imagined

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to....

By Sandeep Goyal

Marketing Moments
Coca-Cola's ICC World Cup campaign garners 4 billion+ impressions on...

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has....

By pitchteam