Tags STORY
Marketing Moments
Spends on mobile advertising to witness a spike: Report

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....

By Misbaah Mansuri

Marketing Moments
Radio saw 5 times rise in average ad volumes/day in...

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and....

By Noel D'souza

Marketing Moments
$500 mn spent by Indian consumers on apps across iOS,...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth....

By Javed Farooqui

Marketing Moments
180 days that changed our world 180 degrees

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on....

By Aditi Mishra

Marketing Moments
DD Free Dish adds 3 movie channels in 50th e-auction

In 51st online e-auction, the public broadcaster has also invited applications for allotment of vacant MPEG-4 slots for the period,....

By Team PITCH

Marketing Moments
In these times, brands need to build on the foundation...

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights....


Marketing Moments
72% urban Indians economically impacted by Covid: Kantar report

The New Indian Consumer Report states that brand loyalty has taken a beating due to the pandemic With almost a....

By Team PITCH

Marketing Moments
Mobile emerges as primary screen for connected consumers of India

With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends....

By Simran Sabherwal

Marketing Moments
Dell is India’s most trusted brand: TRA report

Hindi GEC Sony Entertainment Television ranks seventh, featuring among the top 10 for the first time Dell has achieved top....

By Team PITCH

Marketing Moments
30 million adults tuned into audio OTT in October 2020:...

Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and....

By Team PITCH