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Marketing Moments
Deepak Dhar’s Banijay Asia teams up with Ravi Shastri

The partnership aims to redefine the landscape of cricket entertainment through content and live events

By Team PITCH

Marketing Moments
Ravi Shastri & Virender Sehwag dial up the mystique in...

The two have starred in MakeMyTrip's 'Asli Star' campaign, which also features Jackie Shroff, Prabhu Deva and Shankar Mahadevan

By Team PITCH

Marketing Moments
Why brands are betting big time on cricket's old-timers

Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say....

By Tanzila Shaikh