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Marketing Moments
Cannes Lions 2024: Fewer wins, more questions

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year....

By Kanchan Srivastava

Marketing Moments
Losing ad monies due to 'flawed' NCCS: Advertisers

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and....

By Kanchan Srivastava