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Marketing Moments
Radio Mirchi parent co acquires Gaana for Rs 25 lakh

As per a report, in a recent earnings call ENIL CEO spoke of the integration of Gaana in December 2023

By Team PITCH

Marketing Moments
Budget 2024: Radio hopes for licence fee relief, reliable measurement...

Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector

By Chehneet Kaur

Marketing Moments
LIC of India, LIC Housing Finance, Maruti Suzuki top advertisers...

According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in....

By Team PITCH

Marketing Moments
Radio & Print to be worst hit by SDC mandate?

Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more....

By Chehneet Kaur

Marketing Moments
How marketers can leverage radio to build and strengthen brands

At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to....

By Team PITCH

Marketing Moments
Radio remains a great medium & is unlikely to go...

At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled....

By Team PITCH

Marketing Moments
Steep licence fee & govt control hampering profitability: Radio experts

At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared....

By Team PITCH

Marketing Moments
Why radio's rhythm is real estate’s best beat

The hyperlocal nature of radio allows real estate players to target specific geographic areas, reach potential buyers or renters, shared....

By Chehneet Kaur

Marketing Moments
Elara Capital predicts moderation in decline of TV ad revenue

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to....

By Team PITCH

Marketing Moments
Radio recovers just 73% of pre-Covid numbers: What's slowing the...

Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting....

By Chehneet Kaur