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D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which....
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital....
The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even....
