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Marketing Moments
Hopeful that NTO 3.0 will strengthen Pay TV ecosystem: Punit...

Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in....

By Aditi Gupta

Marketing Moments
No price hike during elections: Not really a big loss...

Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could,....

By Aditi Gupta Sonam Saini

Marketing Moments
Are broadcasters losing paid TV subscribers due to NTO 3.0?

Industry has a mixed response. While some say NTO 3.0 has been positive, others claim it has shrunk the number....

By Aditi Gupta