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Marketing Moments
IOA announces Liberty Shoes as Formal Shoe Partner for Asian...

Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for....

By Team PITCH

Marketing Moments
Axis Bank ‘opens experiences’ for credit cards campaign

The campaign has been designed by Lowe Lintas

By Team PITCH

Marketing Moments
Ranveer Singh 'unlocks' phone for WhatsApp's privacy campaign

Singh educates viewers on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock,....

By Team PITCH

Marketing Moments
FMCG ad vol on TV grew by 6% in H1

As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print....

By Team PITCH

On The Move
Bata India’s Anand Narang joins Vedant Fashions as Chief Marketing...

Narang was associated with Bata India for over seven years

By Team PITCH

Marketing Moments
Disney Star bags Rs 150-cr sponsorship from Mahindra Auto for...

As per sources, it is perhaps the first time that the auto major has associated itself at this scale with....


Marketing Moments
NBDA expects swift action from BARC on I&B raw data...

Asks ratings body why it didn’t proactively disclose the MIB order

By Team PITCH

Marketing Moments
BARC India’s revenue marginally up to Rs 323 crore in...

Profit down 60% to Rs 33.57 crore

By Sonam Saini

Marketing Moments
Performance Marketing: D2C brands’ next avenue for revenue?

On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for....

By Team PITCH

Marketing Moments
Breaking bot: Is AI taking newsrooms to the future?

Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is....

By Nilanjana Basu