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Marketing Moments
Ex-BARC execs manipulated Telugu & Kannada news genre ratings, exposed...

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of....

By Team PITCH

Marketing Moments
Sponsors show trust in news genre despite ratings blackout; here’s...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a....


Marketing Moments
News channels see festive cheer in ad bills

As per industry estimates, festive billings have seen close to 80%-100% recovery.....

By Tasmayee Laha Roy

Marketing Moments
News channels feel the pinch as lockdown-hit SMEs freeze ads...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....

By Tasmayee Laha Roy