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Excerpts from the conversation with Joshua Spanier, Senior Marketing Director,Global Media Google Is digital advertising as effective as it....
The Indiabulls Group, one of India’s leading business conglomerates, with a market cap of Rs. 75,389.4 Cr as of December....
Only a version of if that fits with our belief systems. "People use facts like a drunk person uses a....
While the marketing industry is still trying to understand its Artificial Intelligence strategy, blockchain is already on its way to....
A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing....
From one-off campaigns to an always-on mode is the future of influencer marketing in India In 2018, 92 percent marketeers....
It does not come as a surprise to me that technology has taken over our lives, slowly but steadily making....
What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale....
Consumer behavior has come a really long way into the mainstream marketing understanding and final execution. Product development, research, market-value....
An influencer is a person with the potential to influence the mindset of people. Influencers have had their fair share....
