Tags STORY
Marketing Moments
‘Digital Competition Bill will curb anti-competitive practices and ensure fair...

Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and....

By Shantanu David

Marketing Moments
Can CTV tech crack full funnel performance marketing for brands?

As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels,....

By Shantanu David

Marketing Moments
Goafest 2024 brings back musical initiative 'Advertising Rocks'

Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize....

By Team PITCH

Marketing Moments
Shilpa Shetty and Palak Tiwari pair together for Kesh King...

The new television commercial has been produced by Raju Hirani Films

By Team PITCH

On The Move
Priya Barve joins WPP as India’s Client Lead for HUL

Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific

By Team PITCH

On The Move
Hemant Shringy is FCB Ulka's new CCO

Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country

By Team PITCH

Marketing Moments
Digital’s dirty little secret: How to clean up the privacy...

Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts,....

By Shantanu David

Opinion
Tapping into micro-moments: How brands can win in the age...

Guest Column: Kamal Krishna, CEO, Mobilise writes about micro-moments and how marketers can leverage them

By Kamal Krishna

Report Watch
Mindshare-e4m Content Marketing Trends report unveiled

The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms

By Team PITCH

Report Watch
97.9% GenZ follow influencers, Mindshare-e4m Content Marketing Trends report

76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report....

By Team PITCH