Tags STORY
Marketing Moments
What counts as a view anyway?

Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by....

By Shantanu David

Marketing Moments
Attribution in digital advertising: A problem of plenty

An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts

By Shantanu David

On The Move
Manoj Kandasamy named Chief Digital Officer at GroupM – Motivator

Prior to this, Kandasamy was with ShareChat as National Agency Head

By Team PITCH