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'Want to recreate the Super Bowl experience for advertisers on...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch....

By Team PITCH

Marketing Moments
Using tech has become quite native to the Indian audience:...

Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling....

By Sonam Saini

Marketing Moments
JioCinema sticks to last year's IPL ad rates: Well played?

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will....

By Sonam Saini

Marketing Moments
Ind vs Afghanistan T20 series: Viacom18 ropes in 13 sponsors

The 13 sponsors are collectively for both TV and digital

By Team PITCH

Marketing Moments
IPL 2024: JioCinema rings in new year with old ad...

The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is....

By Naziya Alvi Rahman

Marketing Moments
Consolidation of OTTs to lower losses: Will more make it...

Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs....

By Aditi Gupta

Marketing Moments
Life after IPL: How new content & collaborations will keep...

The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan....

By Sonam Saini

Marketing Moments
CSK-GT match viewership touches 2.5 crore: JioCinema

According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus....

By Team PITCH

Marketing Moments
Voot-JioCinema merger set before IPL: Report

The process has been set in motion, a media report says

By Team PITCH