Tags STORY
Marketing Moments
Sebamed vs HUL: Comparative advertising done right?

Industry observers weigh in on the ad-war and who actually gains from this one ....

By Misbaah Mansuri

Marketing Moments
How brands are coping with mounting anti-China sentiments in India

Many vendors have been time and again laying emphasis on the fact that their handsets are made in India

By Misbaah Mansuri

Marketing Moments
Can brand Micromax stage a successful comeback?

Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge....

By Misbaah Mansuri