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Fevicol is the ultimate sticky brand. And building this brand took more than just vanilla advertising and there is much....
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Sanjay Behl, CEO, Raymond, led an....
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Amazon's Ravi Desai spelt out its....
Reaffirming its position of being a tough fitness brand, Reebok India has launched an engaging social experiment on International Women’s....
Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative....
The Indiabulls Group, one of India’s leading business conglomerates, with a market cap of Rs. 75,389.4 Cr as of December....
Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up
Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to....
India’s leading beauty retailer, Nykaa.com, introduced their first ever television campaign, which is a reflection of today’s Indian woman and....
A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing....
