E - PAPER
CURRENT ISSUE
LAST ISSUE
CURRENT ISSUE
LAST ISSUE
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system,....
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers....
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and....
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification....
