Tags STORY
Marketing Moments
Graphisads launches IPO on NSE Emerge Platform

The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors

By Team PITCH

Marketing Moments
Gillette launches TVC with Ravi Kishan

The brand has roped in the popular Bhojpuri actor to promote Gillette Guard

By Team PITCH

BrandTalk
Pet parents want their lifestyle to reflect in their pets:...

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of....

By Team PITCH

Marketing Moments
ISA constitutes panel to define cross-media measurement

The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble

By Team PITCH

Marketing Moments
ISA media charter to heavily impact digital agency operations

Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could....

By Team PITCH

Marketing Moments
We were neither consulted nor informed: ISA's media charter irks...

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and....


Marketing Moments
Advertisers want 'fair share' in rebates earned by media agencies,...

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand....

By Kanchan Srivastava

On The Move
Visa appoints Rishi Chhabra as VP, Head of Merchant Sales...

Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan

By Team PITCH

Marketing Moments
Pitch Perfect: Radio on a roll this IPL

From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull

By Team PITCH

Marketing Moments
Modicare Celebrates #25SaalBemisaal

The celebration is of 25 years of enabling Indians to fulfil their dreams Modicare Limited, India’s first Direct Selling Company,....

By Team PITCH