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Marketing Moments
The Wonderful Company names Edelmen as AOR

The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios....

By Team PITCH

Marketing Moments
The scope for automated media buying models becoming the norm...

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....

By Noel D'souza

BrandTalk
‘Developing a strong content strategy will help keep audiences engaged’

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....

By Ritika Raj

Marketing Moments
NDMC has a strict eye on illegal hoardings violating 2017...

The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is....

By Team PITCH

Marketing Moments
Trends to watch out for in 2021 in the Radio...

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this....

By Noel D'souza

Marketing Moments
TV9 network appoints Jaswinder Singh as VP, Special Projects and...

Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the....

By Team PITCH

Marketing Moments
New privacy policy puts Whatsapp in a Catch-22 situation

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp....

By Javed Farooqui

Marketing Moments
OOH 2021: Trends that will define growth & success

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in....

By Noel D'souza

Marketing Moments
No magazine cover should have 1 woman and 9 men

Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders....

By Mithila Saraf

Marketing Moments
OTT & TV set for complementary growth in India, say...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....

By Javed Farooqui