Tags STORY
Marketing Moments
OTT’s OOH spend is nearly 30% in a year. Why?

Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums....

By Chehneet Kaur

Marketing Moments
Netflix reports India as top Q2 performer for paid subs...

The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition....

By Team PITCH