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While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear....
For an average smartphone user in India, it is fairly tough to imagine life without mobile applications. Putting a context....
In a fast and dynamic competitive environment brands are finding innovative and interactive ways to reach out to consumers. Using....
This collaboration has been enabled by UM India along with Snapchat’s creative partner Superfan.ai Snapchat has collaborated with Spotify to....
As per Securities and Exchange Commission, Comscore and Serge Matta have agreed to pay penalties of $5 million and $700,000....
The #FeelTheFizz media campaign to have a budget of Rs. 100 Cr. for 2018
BigMuscles Nutrition, India’s fastest growing nutritional supplement brand, has appointed L&K Saatchi & Saatchi (an integrated communications agency....
Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores....
