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Marketing Moments
DD Free Dish slots up for grabs: Bidding starts at...

The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to....

By Team PITCH

Marketing Moments
Broadcasters may secure interim stay against TRAI directive on pay...

TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said....

By Aditi Gupta

Marketing Moments
TRAI calls for encryption of private TV channels on DD...

The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy

By Team PITCH

Marketing Moments
Upgrade DD FreeDish to an addressable system: TRAI

In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber....

By Team PITCH

Marketing Moments
Regulatory practices must allow freedom to utilise emerging tech in...

As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window....

By Team PITCH

Marketing Moments
DD FreeDish to reach 5 crore homes by next year:...

But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast,....

By Aditi Gupta

Marketing Moments
FreeDish: Why Hindi news channels paid nearly 17% more for...

As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections....

By Sonam Saini

Marketing Moments
DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid...

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

By Sonam Saini

Marketing Moments
DD FreeDish auction: 13 slots sold, Rs 217 crore earned...

The total number of slots sold in the last six days has reached 59 and the total revenue earned so....

By Sonam Saini

Marketing Moments
Rs 125 crore added to DD’s kitty at the end...

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

By Sonam Saini