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Considering the festive season an opportune time to connect with the audiences,....
Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore....
Brands are focussing more on emotions to engage with audience now, says....
The campaign has been conceptualized and produced by Happy Unicorn Levista Coffee has released a new TVC to celebrate the....
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season....
Industry watchers note that the e-tailer festive ad spends may be at....
Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers....
The ‘Umeed Ka Jashn’ campaign has been conceptualised and executed by 21N78E Creative Labs Given the upheaval caused by the....
In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head....
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications....
