E - PAPER
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Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in....
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to....
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the....
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic,....
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The....
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more....
Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made....
The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities....
A report by Magna Global states that the advertising market in India is expected to grow by +12.5....
