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Marketing Moments
Troikaa appoints BBDO as AOR for Dynapar pain relief spray

The agency will handle strategy and communication across digital, social and mainline for the brand Troikaa Pharmaceuticals Ltd.has appointed BBDO....

By Team PITCH

Marketing Moments
'Digital is becoming synonymous with mobile now'

On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends....

By Team PITCH

Marketing Moments
Mobile emerges as primary screen for connected consumers of India

With spends on mobile marketing set to touch? 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends....

By Simran Sabherwal

Marketing Moments
Amjad Ali moves on from Mullen Lintas

Ali has been with Lintas since 1995 as an account executive, rising through ranks to become the President Ali, the....

By Team PITCH

Marketing Moments
BARC India renames Impressions'000 as AMA'000, new update to be...

Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has....

By Team PITCH

Marketing Moments
We are now offering integrated Print + Digital solutions to...

In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us....

By Tasmayee Laha Roy

Marketing Moments
Affle posts Rs 27 cr in PAT, up 72.5% YoY

For H1 FY2021, consolidated revenue was at Rs. 224.7 crores, an increase of 41.1% YoY Digital ad agency Affle released....

By Team PITCH

Marketing Moments
We have plans to invest Rs 140 crore in the...

Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in....

By Sonam Saini

Marketing Moments
Why the OOH industry gained more than it lost during...

Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made....

By Gulab Patil